Directed by David Parvin (Animation and Live Action) and produced by Rob Godbold. The creation of a super mario game environments for this ad posed a few production challenges. We opted to create the animation using traditionally drawn key animation and then gave this to a games company for colouring and programming onto nintendo games chips.

The result is faithful to the original game, although due to enhanced memory management, we were able to depict the characters at a larger scale than would otherwise have been possible.

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